One of the most distinct features of Purview is of course sensitivity labeling, which is part of the information protection section in the Purview portal. Before we head off to configuring sensitivity labeling and dive into what it looks like from a users perspective, let’s first talk about what sensitivity labels are.
Introduction
You can think of a sensitivity label like a stamp, which you can apply to content like documents, email and meetings. The cool thing is that the sensitivity label is added in clear text to the metadata of the files, so it travels together with the content (hence the reference to the stamp 😉). Because it’s stored in clear text, applications and services can use the sensitivity label to apply logic to it. Examples of this logic is adding a watermark to a document, protecting content from being openend by unauthorized people or content being protected from being sent outside your organization. This protection part can be done by Microsoft 365 or a third-party application. But a sensitivity label by itself can inform users of the sensitivity level of a certain item.
There are various automatic methods of applying labels to your content, but for this article we’ll focus on manually adding labels to content so we understand how the basic process works before we move on to some form of automatic labeling.
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